I connected with my newest client through LinkedIn, as both principals were connected to an old colleague of mine. I had reached out to inquire about providing my Lead Generation and Referral Development services.
Cross-Roads Group was looking to rapidly generate leads with end-users to market a new “disruptive” technology from Actifio.
Actifio is hitting their stride as a proven provider of a back-up/recovery solution to help companies deal with the storage explosion they are experiencing due to the proliferation of “copy data” – all those extra copies of production databases that are currently stored on a variety of hardware devices and managed with an array of silo tools. Research has suggested copy-data represents as much as 80% of all data stored in the enterprise… talk about an overhead problem!
Actifio had just been named ”Product of the Year” for Backup Hardware by Storage Magazine; named to the list of America’s Most Promising Companies by Forbes; and positioned as Visionary by Gartner in the 2013 Magic Quadrant Enterprise Backup/Recovery Software.
As the storage explosion has become a $44 billion market, Actifio’s ‘Copy Data” solution can recover anything instantly for 50 % less than you’re paying today in most situations, and as much as 90% in some cases.
Cross-Roads Group’s Managing Partners, Michael Aonso and Richard Gaeta, have put together a team to deliver a number of “high tech” / “high value” solutions to their customers starting with Actifio.
“We looked at Megafacts to provide us with Lead Generation services to reach our target markets and identify prospects, while we focused on providing the solution to our customers” said Michael Aonso, Managing Partner at Cross-Roads Group. “Marshall brings to the table a wealth of technology experience and a system of generating highly qualified leads; allowing us to maximize our time spent turning those prospects into happy customers.”
Cross-Roads Group has other game changing technology solutions to bring to market and is currently updating their website to showcase specific solutions from leading edge vendors.